Learning from the Source: Gensaka Shuzo Up Close

This month, we turned our spotlight on Gensaka Shuzo, a long-standing sake brewery tucked away in the peaceful countryside of Mie Prefecture, Japan. We gathered once again at Utage Sake Bar in Amsterdam, joined by our host Shun, who had just returned from visiting several breweries in Japan—including Gensaka itself.

Founded in 1805, Gensaka Shuzo has been run by the Gensaka family for over 200 years. The brewery is located in Mie, on the western side of Japan—a region known for its natural beauty and rich cultural heritage, including the revered Ise Grand Shrine.

One Brewery, Many Stories

Gensaka’s philosophy is captured in a single phrase:

「グラス一杯の煌めきよりも、一晩のやすらぎを」

“More than a glassful of sparkle, we offer a night of peace.”

The event began with a pour of Hachibei Junmai Ginjo, one of Gensaka’s signature sakes that fully embodies this philosophy. It’s crafted not just as a drink, but as a quiet companion to your evening—meant to harmonize with your meal, the season, or even your mood. Whether served warm or chilled, Hachibei adapts gently, always enhancing the moment without demanding attention.

As the tasting continued, Shun shared how the brewery’s philosophy is reflected in every decision they make. The third sake, KINO 2, was served at room temperature—a perfect example of this mindset. Brewed with Ise Nishiki rice, a heritage rice native to Mie, KINO 2 is a testament to Gensaka’s commitment to both regional identity and hands-on craft. In fact, Gensaka is one of the few breweries that grows its own rice.

At Gensaka, brewing takes place from September to April, while rice is cultivated from spring through late summer. This rhythm mirrors the natural agricultural cycle and reinforces their belief that nature, not machinery should lead the process. KINO 2 is brewed only after January, using the Kimoto method, a traditional technique that thrives in cold temperatures. Because the brewery has moved away from using temperature control systems like air conditioning, they embrace Mie’s seasonal climate to guide the fermentation. The result is a sake that truly tastes of its place, rooted in nature, tradition, and intention.

Regionality & Philosophy in the Glass

As Shun pointed out, in Europe, sake is often judged by taste alone because the story behind the bottle is rarely told. But with Gensaka, the flavor is inseparable from the place and the philosophy. The climate, the water, the hands of the Gensaka family, and their deep respect for nature all play a role in shaping what ends up in the glass.

So next time you sip a Gensaka's sake, remember: you're not just tasting a drink. You're tasting Ise. You're tasting intention.

See You Next Time!

We host SUNDAY SAKE CLUB, every month focuses on different topics at Utage Sake Bar in Amsterdam. Want a peek behind the scenes or to be first to hear about the next event? Join our community SAKE CLUB: WhatsApp Community

Big thanks to everyone who joined us—your energy turned a quiet Sunday into something truly joyful.
Until next month, kanpai! 🍶✨

Kanpai, and thanks to everyone who helped turn a quiet Sunday into a celebration of craft, culture, and community.

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